Page 8 - 2018 Winter Perspectives Newsletter SB

Develop a
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Know your > K 1 l
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no t ,
Media
customers 0
Speech
Marketing
You're an educator, a child care provider, a mother or lather, and an employee, but you're also ci business
owner However, no one knows your business like you do, and we are here to help you grow your business by
connecting to the right customer
Below is a list of strategic marketing tips we recommend:
1. Know your customers:
You need to know who your customers are, their needs and location.
2. Develop a plan: ’
Marketing can be overwhelming when you don't have a plan Create a I
daily, weekly, and a monthly plan. Tackle one day at a time and you will '
achieve great results Set short and long terms goals to stay on track. - -
_ 3. Create your elevator speech:
~ You should always be marketing your business. To compose your speech,

say you're in an elevator and someone asks you, "What do you do?" You

only have a lew seconds to explain your business. What would you say?

111:5 is your elevator speech

4. Use social media:

Your customers are on social media plattorrris lFacebaok, Twitter, lnstagram,

Snapchat, Youlubel and are active everyday Ilyou are not already using W
social media, then you're behind Social media allows you to build ?
awareness, gain new clients, and advertise. l g

V » 5. Email marketing:
I Email is an eltective way to communicate with your clients. Keep your

clients inlormed by sharing updates about your program, announcements

and news. Keep in mind you must have permission to email individuals. For

example, I71dlVldU0lS must sign up on your website or 5OCt0l

media platlorms

I